traction 3d
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Campbell's Soup

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 traction 3d fabricators created this 60-foot long noodle for the Campbell Soup Company in Times Square. The wallscape helped mark the 75th anniversary of Campbell’s Chicken Noodle Soup, and was the first ever Times Square billboard for the company in its 140-year history. The 4-inch diameter noodle makes its way up over 5 stories to a false window facade built to match the existing windows on the building, with a sculpture of a child slurping the noodle from the bowl below, hand sculpted by one of our sculptors.

traction 3d fabricators created this 60-foot long noodle for the Campbell Soup Company in Times Square. The wallscape helped mark the 75th anniversary of Campbell’s Chicken Noodle Soup, and was the first ever Times Square billboard for the company in its 140-year history. The 4-inch diameter noodle makes its way up over 5 stories to a false window facade built to match the existing windows on the building, with a sculpture of a child slurping the noodle from the bowl below, hand sculpted by one of our sculptors.