Neebo is one of the largest suppliers of college textbooks in the country. To drive awareness to the fact that Neebo provides the lowest cost textbooks on the market, Neebo created Booker Givington, an animated talking book.
Neebo brought Booker to life on select college campuses, selected from their 250 locations across the country. To do this, traction fabricators created a 10' x 8' x 8' replica of the animated version of Booker. Two comedians inside interacted with college students on their way to the bookstore, through an integrated audio system and 80" screen, that displayed an animated mouth, which was programmed to move in conjunction with the comedian's amplified voice.
Every student that purchased a book from the Neebo bookstore received a Get More Slip. Upon providing the slip to Booker, students were given a prize dispensed from the vending slot below Booker's mouth, ranging from Apple iPads to snowboards, and $100 bills. Cameras mounted in Booker captured all of the interactions, which were then uploaded to all of Neebo's social channels.